Identifying a target audience

Before I conduct any research I must identify a target audience.
This will require me to look at the target audience of other horse films.
 Identifying the key audience and those who will usually watch a film of such genre will enable me to direct my film to the people that want the film.

Black Beauty

The film Black Beauty is arguably one of the most popular horse films.

It is rated PG. This film classification means...

- Suitable for 8 years and above.

- Can be considered by parents for younger audiences.

- Some discrimination for educational purposes.

- Drugs must carry and anti-drug message.

- Horror should be short and non-intense.

- Very mild language only.

Although the film is said to be suitable for 8 years and over the films tagline is "A story for all ages. A friendship for all time. Share the adventure."

Flicka

The film Flicka is classified as 'Universal'
This means that...


- suitable for the whole family
- suitable for children to view alone
- the film contains no violence, discrimination or sexual content
- no dangerous behaviour children are likely to copy
- no use of weapons
- no use of weapons



Spirit stallion of the Cimarron

This film is again rated 'universal'
It is an animation aimed specifically at children/families.









Dreamer: inspired by a real story

This film is aimed at children and families aged 7 and over.
This is an example of a film where there is a character that a young audience can relate to.








National Velvet

This film is again aimed at families. On IMDB it is described as "A great family movie; even better for horse lovers."








War Horse

The film is based on book by children's writer Micheal Morpurgo. However, the film is rated PG-13 because of war violence.
The story originally created was specifically aimed at children.









Seabiscuit 

The film is classed as PG. This means ages 8 and over. The story again shows a bond between horse and owner. This is a theme popular in many horse films.