Online survey- results

Creating an online survey is yet another way I can carry out specific research.  These are my results. They will influence my decisions when planning and producing my opening title sequence.

What I have learnt from talking directly to my audience

I asked my audience a question through an online survey I created.

The question was "What's your favourite horse film and why?"

These responses helped me understand what my audience like from a horse film.

I should consider their opinions when creating a storyline, them being my target audience.

From this I have learnt that my target audience like...

- A strong bond between horse and owner.

- To Capture emotion.
- A film that makes you feel emotion.
- Show realistic horse behaviour.

One of the responses I found particularly interesting is...

"Dreamer because of the relationship between the horse and girl. It is what any horse lover would dream of."


This is significant as it supports my findings that girls are the primary target audience for our film.

I am now most likely to consider the creation of a film where there is a bond between a girl and her horse. I have come to this conclusion because...

- My audience like to see a bond between a horse and human.
- They like an emotion-provoking film.
- The response that said "any horse lover would dream" of a film where there is a relationship between a girl and a horse. 

Market research- What do you like from a horse film?

"War horse! Used to be black beauty but war horse tugs your heart strings and shows a horses behaviour in a realistic way and what it was really like for them!"

"Dreamer because the relationship between the horse and girl. Is what any horse lover would dream of."

"The horse whisperer because it is so beautiful and emotional."

"Secritariat because its based on a true story and showed that people don't give horses enough credit."

"War horse. Realistic and challenging."

"War horse because it shows the relationship you can see happeing to yourself."

"War Horse because its such a touching story about how a boy and a horse finally find each other after world war one."

"Secretariat - because it is true story and it makes you realise that a horse is capable of independent thought."

"Spirit stallion of the Cimarron. Because it's got a good storyline and the focus of the film is the horses."

"Have too many but my 3 favourite are flicka 3, sea biscuit and hildalgo because they are amazing films of bonds and trusts of unlikely people and it always has a happy ending."

"Flicka 3 because it a story line that builds up and in the end there is a competition."

"Black Beauty- It is a story about loyalty and how horses are such amazing animals."

Identifying my target market

I looked at a variety of horse products and films to see who they were generally aimed at. I made this video to evaluate my conclusions.

Identifying my target audience

From looking at other films of a similar genre to my opening title sequence I discovered that they're often aimed at families. Young girls often feature in the films. This could suggest that they're the primary target audience of a film of this genre.Identifying target audience by georgihonnor on GoAnimate

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Identifying a target audience

Before I conduct any research I must identify a target audience.
This will require me to look at the target audience of other horse films.
 Identifying the key audience and those who will usually watch a film of such genre will enable me to direct my film to the people that want the film.

Black Beauty

The film Black Beauty is arguably one of the most popular horse films.

It is rated PG. This film classification means...

- Suitable for 8 years and above.

- Can be considered by parents for younger audiences.

- Some discrimination for educational purposes.

- Drugs must carry and anti-drug message.

- Horror should be short and non-intense.

- Very mild language only.

Although the film is said to be suitable for 8 years and over the films tagline is "A story for all ages. A friendship for all time. Share the adventure."

Flicka

The film Flicka is classified as 'Universal'
This means that...


- suitable for the whole family
- suitable for children to view alone
- the film contains no violence, discrimination or sexual content
- no dangerous behaviour children are likely to copy
- no use of weapons
- no use of weapons



Spirit stallion of the Cimarron

This film is again rated 'universal'
It is an animation aimed specifically at children/families.









Dreamer: inspired by a real story

This film is aimed at children and families aged 7 and over.
This is an example of a film where there is a character that a young audience can relate to.








National Velvet

This film is again aimed at families. On IMDB it is described as "A great family movie; even better for horse lovers."








War Horse

The film is based on book by children's writer Micheal Morpurgo. However, the film is rated PG-13 because of war violence.
The story originally created was specifically aimed at children.









Seabiscuit 

The film is classed as PG. This means ages 8 and over. The story again shows a bond between horse and owner. This is a theme popular in many horse films.

Investigating my audience

Any film will have a 'perfect target audience'. These are the people the film is directed at. Many features  of the film will be specifically tailored to that audience and aim to appeal to them.

In order to create my opening title sequence I will need to investigate my audience and understand what they want from a film.

Being a film about horses my target audience will be those who like/own them. But that in itself does not give me enough information to be able to create something that would appeal to them.

I will need to conduct some research on my target audience. My findings will act as an influence to my storyline and characters I will eventually create.

Some ideas that will help me understand my target audience better include...

1) A questionnaire to my target audience about what they like from a film.

2) Speaking directly to my audience and ask them what they like about a good horse film.

3) Look at successful horse films and why they have been so successful. I can find this information from reviews.

4) Create a character profile of a stereotypical horse-film watcher.

5) Look at the best way to connect with the group.