Monday, 18 March 2013

Evaluating renaming...

We have made a group decision to rename Crackerjack (the horse) to Tye. We came to this decision as it means 'meadow worker'. The meaning of the name links directly to the horses purpose as gypsies own horses to help them work the fields. The name was also popular with our target audience, which is key.

My next step will be to rename our film into something that is more intriguing than "Saving Crackerjack". The name change of Crackerjack to Tye obviously too calls for a name change of the film.

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