Logo initial idea 1- sketch

This logo is black and white so it looks modern and is easy to read.
It uses both serif and sans-serif font so has both a modern yet older feel to it.
The varying font style/width/size makes the image appear more of a logo than simply text.

Initial ideas

Before deciding on a final logo I will need to create a few initial ideas taking into account my colour and font choices. I will need to note both their strengths and weaknesses as well as looking at how I could possibly develop them. It would also be a good idea to get my audiences opinion on the logos.

Finalising font and colour choices

After conducting research on various colours and fonts and their connotations and effects on the audience I have decided...

Exploring font/typography...

I created a Prezi presentation as I investigated the connotations of fonts, both serif and sans-serif fonts and the effect of text being bold.This is important as there is going to be some form of text on my production company logo.

Which colours will work well together?

Which colours work well together is a key question I must consider when designing my logo. This is because my logo must be visually pleasing.

This 'colour wheel' outlines which colours are complementary.

These are...
Red & Green
Blue & Orange
Yellow & Purple

Other colours that work well together are...

Black & White

or...

Black & grey

Psychological effect of colour on my audience

After looking at the connotations of colour I decided it was important to look at the effect those colours could have on my audience.

"Colour psychology" is a study of colour on the moods of people and states that these colours have the following effects...

Exploring colour connotations

I created this video almost as a moodboard to explore the connotations of colour. This will influence my decisions for my logo ideas.

The video I created looks into the connotations associated with different colours, but what I really must know is the effect on my audience. This will be my next task.